Every business, corporation or brand has logos, some logos are amazing and some are not. Good logos are hard to come by, not all logos created by illustrators are good. So what is it that distinguishes a good logo from a bad one?
Sometimes less is more. Cluttered and complicated logos don’t make amazing logos, in fact, the more complicated a logo is, the harder it is to understand and be recognized.
All the leading companies such as FedEx and Apple have simple and minimalistic logos which makes them stand out and be recognizable.
A logo doesn’t serve its purpose if it is not relevant to the brand itself. A logo should be able to communicate a company’s vision and personality and if it fails to do so, it isn’t, in fact, a good logo.
Not only should a logo be a relevant to a business, but also to the industry, the client, and the target audience. This requires a lot of in-depth research into all of these factors and then coming up with a design that reflects the values, aims, and mission the company holds in regards to its products and clients.
It is important to make sure your logo is adaptable and applicable to all your products. That means that it is important to make a logo simple enough and small enough to be able to fit it onto small products so that huge sums of money do not need to be spent editing the logo to make it fit any small products that your company decides to create such as key chains.
The last thing a company should have to do is change their logo just because they feel it has lost its relevance – that is a clear sign of a bad logo. Logos that have been researched and given a lot of thought; the timelessness of the logo is one of the most important factors that should cross an illustrator’s mind.
Creating a logo that would eventually lose its effect implies that it hasn’t been created for a company that would last. Not only does it give the wrong idea, but also is very inconvenient.
The company might have to spend hefty amounts of money to update their logo and simultaneously deal with the decreased familiarity that consumers had associated with the logo.
— the home of AI info (@homeAIinfo) 4 de febrero de 2018